Why do you need ‘internal brand engagement?’
Engagement drives performance!
Firms with higher levels of brand engagement with their employees have:
12% higher customer advocacy
18% higher levels of productivity
12% higher profitability
(Source: Gallup ‘Building engagement in this economic crisis’)
“I reckon 20% of a brand is its physical attributes, like logo, colour, and letterheads. The rest is about behaviour” Ian Buckingham CEO ‘Interbrand’
Your employees can be your greatest ambassadors BUT they need to be
Can you offer that? Even if you can, it can be improved:
To be the brand leader you have to have your people on board!